Harness science & research in marketing with Jonathan Marx. Learn about audience understanding, data analysis, education programs & diverse media channels.
Using science and research to market products and services effectively
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Discover how Jonathan Marx, a seasoned medical marketer with 20 years of experience, explores the effective use of science and research in marketing products and services. Gain insights on understanding target audiences, data analysis, education programs, and leveraging diverse media channels for impactful marketing strategies.

The One Marketing Thing podcast features an interview with Joya Scarlata, discussing the growing importance of AI in marketing and how it complements, rather than replaces, human marketers. She dispels common misconceptions and highlights the role of human creativity and strategic thinking in marketing.
Challenging Misconceptions: The Role of AI in Marketing.
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The One Marketing Thing podcast features an interview with Joya Scarlata, Director of Digital Marketing at Intra IT, discussing the growing importance of AI in marketing and how it complements, rather than replaces, human marketers. She dispels common misconceptions and highlights the role of human creativity and strategic thinking in marketing.

From hearing to listening: The skill of active listening in business
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In this episode of the One Marketing Thing podcast, the topic is active listening in business. The guest expert, Corey Levin, who is a co-founder of a branding agency in Philadelphia, emphasizes the importance of active listening in sales and new business development. He believes that listening is the foundation of finding clients and partners and doing due diligence with clients before coming up with any ideas or recommendations on how they could be successful or reaching other audiences. Corey acknowledges that active listening is a skill that is learned over time and suggests that being prepared, doing research, and coming up with questions are important in being an active listener. He advises marketers to focus on the end user or target audience, get their feedback, and listen to their opinions before making assumptions about their preferences. Corey stresses the importance of taking time to be an active listener, absorbing information, and avoiding the goldfish mentality of jumping from one thing to the next.

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