Greg Hooven
Join host Antionette Blake on the “One Marketing Thing Podcast – Powered by Propel” as she delves into a captivating conversation with industry veteran Greg Cobin. In this episode, the focus is on leveraging analytics strategically to enhance decision-making within the realm of digital marketing.
Greg Hooven serves as the President of MarketReach, where he leads his team in both day-to-day operations and long-term strategic planning, driving the organization’s growth. Boasting over 16 years of tenure at MarketReach, Greg has occupied numerous roles and contributed to marketing materials, campaigns, and assets for some of the world’s largest tech firms. His journey commenced as a Junior Project Manager, where he diligently acquired comprehensive business knowledge, evolving into a dedicated student, a valuable resource, a trusted reference, a reliable sounding board, an industry expert, and a trusted confidant. Subsequently, Greg ascended the ranks, holding pivotal positions including Director of Operations, Vice President of Operations, and ultimately President. His illustrious career encompasses overseeing teams of over 30 individuals, nurturing client relationships, spearheading innovative marketing endeavors, and managing corporate finances.
In this episode of the One Marketing Thing podcast, host Antionette Blake engages in a captivating discussion with seasoned industry expert Greg Cobin. The spotlight is on the strategic utilization of analytics to empower informed decision-making in digital marketing.
Greg, a distinguished professional at Market Reach, a leading B2B tech company, offers profound insights into the pivotal role analytics now play in modern marketing. He emphasizes that the true value of data lies not in its collection, but in its transformation into actionable marketing strategies.
Throughout the conversation, Greg pinpoints the common pitfalls that businesses often encounter when handling analytics. He emphasizes the importance of a well-thought-out plan to unlock the full potential of data. Using practical examples, including the often-overlooked post-event follow-up, Greg vividly illustrates how a lack of strategy can lead to underutilized analytics.
For newcomers to the world of digital marketing, Greg provides valuable advice on essential tools like Google Analytics. He underscores that success is not merely about the tools themselves but also about the ability to interpret and act upon the data.
This episode serves as an illuminating guide for marketers seeking to harness the power of analytics to make well-informed, impactful decisions in today’s dynamic marketing landscape.
Stay tuned for more expert insights on the One Marketing Thing podcast!
