13 Articles
Growth is only one component of scaling your business. It also means equipping the business with flexibility, agility and versatility to prepare them for future changes. To scale means your ability to handle increased workload in a cost-effective way and meet demands without suffering. A business ne
Humanity is currently on the way to advancement in the next fifty years, the fastest and the most significant advancement. Technology is going to play a huge role in this growth. For the last 30 years Interbrand has conducted multiple brand valuation exercises. But, this year showed results like nev
Many businesses make basic mistakes while forming marketing strategies that lead to the wastage of about half the budget. Your marketing budget is precious and wasting it won’t help your company or business grow. It is your investment to build one of the core parts of your business, that is, marketi
With 875 million members LinkedIn is the best social media platform to connect professionally. But with such huge diversity follows the competition. The competition of your posts going viral, which certainly does not happen very often. To widely divide the posts into two broad categories, there are
Newsletter marketing is a practice undertaken by businesses and companies to reach out to customers with information and product-focused content. Email is the preferred medium used for this form of marketing. Now, these newsletters are specifically sent to a subscribers list that includes both poten
Marketing and various other industries are fast paced and require regular indulgence. Though the Internet is a huge medium to receive information, it is always better to attend conferences and events . Learning from top thinkers and speakers is always good for you and your business. You will also me
Black Friday is huge for businesses with so many customers waiting to avail discounts and offers. The event is equally important for businesses as well as. Black Friday comes with the opportunity of acquiring customers that will return in the future. With that said the event has other benefits like-
A press release is made to announce an event, service, product or other happening through a compelling news story. These releases are made on demand to journalists by your small business. Press releases are compact and shorter than usual news stories. As press releases undergo a much more intense sc
A video testimonial is an expression of a positive customer experience in a video format. The format requires them to appear on video and talk about their experience with the product or service. This experience can include the problem that was solved, how it was solved and what impact it had on thei
An email marketing campaign is a set of individual emails sent with a defined purpose across a period of time. Emails are sent with a purpose or call-to-action (CTA). These purposes can include: sign up for a webinar, download a white paper or to make a purchase. Your CTA should align with your camp
