LinkedIn Partners with Adobe to Improve Ad Targeting

Recently LinkedIn announced a new collaboration with Adobe which will expand and accelerate it’s account based marketing to Adobe Experience Cloud users capabilities.

As described by Adobe:

“Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams.”

The joint forces will mandatorily and easily enable marketing and sales teams to utilize data from LinkedIn, Marketo Engage and Microsoft Dynamics 365, to gain greater insight into the target audiences they need to reach, and target their customer buying teams more effectively.

“It will also drive better orchestration, measurement, and the delivery of targeted content for a more personalized experience at both the individual and account level on key B2B platforms like LinkedIn,” said in the LinkedIn blog post

This partnership further deepens the long collaboration between Adobe and Microsoft. This partnership with LinkedIn Marketing Solution offers new ways for marketers to more effectively and efficiently engage with accounts and buying teams, enabling them to:

1. Gain a deeper, real-time understanding of targeted audience/accounts.
2. Target audiences more effectively by leveraging richer account profiles
3. Precisive audience-based campaigns than ever before

This new joint venture, partnering Adobe’s back-end tools with LinkedIn’s insights, will definitely widen their combined offerings. And with LinkedIn now serving more than 610 million members, and seeing record levels of engagement, that data resources is growing every hour of the day.

This is LinkedIn’s latest joint venture to make better use of its dataset and expand its advertising potentials professionally. Now, with two giant tech forces further empowering LinkedIn’s advertising capabilities.

It will be easier than ever before to deliver the right content to the right set of audiences. This will ultimately help marketers run successful LinkedIn campaigns, making LinkedIn a more powerful tool for reaching the right audience.