Ted Lau
Join our host and industry experts on “The One Marketing Thing Podcast – Powered by Propel” as they share one powerful insight with an inspiring story for new digital marketers. In this episode, Ted the founder of Ballistic Arts, reveals about how he turned struggles into success while running a digital marketing agency.
Ted Lau is the CEO and founder of Ballistic Arts, a highly successful Lead Generation Digital Marketing Agency. Ballistic Arts has been providing digital marketing services since 2002, focusing on online lead generation and brand awareness for B2B professional services providers, distributors, and manufacturers. The company has full divisions in lead generation digital marketing, graphic design, video production, and web development, and has worked with top clients such as Century 21, Tim Hortons, KPMG, Seaspan, Raymond James, and B2Gold. By combining creative content with precise lead conversion data, Ballistic Arts has successfully increased clients’ leads by up to 650%. Ted is also the co-host of Marketing News Canada, a national podcast where he has interviewed notable guests such as Google’s Chief Measurement Strategist Neil Hoyne and Astronaut Col. Chris Hadfield. He has received numerous awards, including being named a Top 100 Digital Agency by Clutch and Best Marketing Agency by the Best of Bellingham Award.
The podcast discusses how to run a digital marketing agency successfully, with a focus on overcoming obstacles. Ted emphasizes the importance of developing a digital marketing strategy plan that is focused on achieving specific goals, such as generating revenue. He advises starting with the end goal in mind, and then working backward to identify the necessary steps to achieve that goal. This involves creating a funnel that targets potential customers at different stages of their journey and using tactics that are designed to drive sales, rather than simply increasing engagement or visibility. Ted’s approach is focused on delivering tangible results and avoiding “fluff” or unnecessary elements.
