Gaurav (Rav) Mendiratta
CEO, SocioSquares
Join our host and industry experts on “The One Marketing Thing Podcast – Powered by Propel” as they share one powerful insight with an inspiring story for new digital marketers. In this episode, Gaurav (Rav) shares his advice on how to transition from being a T-shaped to a V-shaped marketer.
Gaurav (Rav) Mendiratta is CEO of SocioSquares where landing leads is where his business leads. With 15+ years of experience in Product Development and Technology Management, Gaurav (Rav) has spent the last 9 years building a high-performing Growth Marketing team and delivering great results for over 100 clients in India and the USA. He has a proven track record in developing and implementing tactical and strategic multi-stakeholder Digital marketing products and services, with hands-on experience in SEO, various online advertising platforms, and Inbound Marketing. His experience in Internet technologies and social media marketing has allowed him to demonstrate agility to adapt to constantly changing business and cultural environments. He has delivered highly complex products and services across Online Advertising, Content marketing, Biometric Marketing, and Employee Advocacy on Social Media.
The One Marketing Thing podcast discusses the transition from being a T-shaped marketer to a V-shaped marketer with Gaurav (Rav), an industry veteran with decades of experience. The T-shaped marketer is a strategy-level person who understands all aspects of digital marketing, but specializes in one area. The V-shaped marketer expands on the T-shaped marketer by layering expertise in various fields on top of their specialized area, becoming a specialist in several areas. Gaurav (Rav) suggests that new marketers should start with something they like and build expertise in that area before adding layers of knowledge. The podcast emphasizes that in today’s ever-changing digital marketing landscape, keeping up with changes across the board is crucial. Specializing in one area and staying updated across the board is more important than ever, and it is recommended that marketers focus on one area at first, become the best at it, and then add more layers of expertise.
