Hessam Kermani
Join our host and industry experts on “The One Marketing Thing Podcast – Powered by Propel” as they share powerful insights and inspiring stories for new digital marketers. The podcast discusses the importance of embracing creative approaches and optimizing video marketing by thinking outside the box, using data-driven strategies, and being genuine while adapting to changes in consumer behavior and the rise of AI.
Hessam Kermani is a highly skilled Digital Marketing Manager currently working at iStudiosMedia. His primary area of expertise lies in the field of performance-driven video marketing. With a deep understanding of digital marketing techniques and strategies, Hessam is adept at optimizing campaigns to deliver exceptional results. He is passionate about leveraging the power of video marketing to effectively reach and engage target audiences. By implementing cohesive optimization strategies, Hessam consistently ensures that marketing efforts yield maximum impact and deliver tangible outcomes.
The podcast episode discusses the importance of video marketing and thinking outside the box to optimize video campaigns. The guest, Hessam Kermani, shares his expertise in video marketing and emphasizes the need for a data-first approach. He highlights the changes in video consumption trends, such as the shift towards motion pictures on platforms like Instagram, TikTok, and YouTube. Kermani suggests that marketers should focus on creating engaging video content rather than relying heavily on copywriting. He advises businesses to embrace new technologies like AI and use analytics to understand audience preferences and improve content strategies. Kermani also encourages marketers to experiment with different platforms, such as reels, stories, and TikTok, as they are prioritized by social media platforms. He emphasizes the importance of being genuine and authentic in video content creation and advises against being a perfectionist. Instead, he suggests trying new approaches, analyzing data, and adjusting strategies based on audience feedback and performance metrics.
