Ad formats are a crucial aspect of any digital advertising campaign. The right ad format can make all the difference in driving clicks and conversions. In…
Author Steven S
TikTok is a social media platform that gained its popularity in recent years. The platform has caused the biggest stir in the market and will continue…
Gen Z, also known as iGeneration and Centennials, is a demographic cohort including the population born between 1997-2012. As digital natives, they had a huge inclusion…
Content Calendar Templates are a valuable tool for planning and execution of content marketing strategies in an effective manner. It allows marketers to organize their content…
The webinar was especially conducted to discuss the following points- Why Reels and why now? Creative framework of speaking the language of Reels. Creative thought-starters. Short…
Paid media, also known as PPC (pay-per-click), is a marketing strategy that focuses on promoting content externally. It involves paid placements of advertisements (generally pay-per-click advertising)…
After grabbing the attention of your customers in your top and middle of funnel marketing, bottom funnel marketing enters. It is the last stage of the…
YouTube is an important marketing component when it comes to engagement and reach now-a-days. Video content is the king among audiences in the current age and…
Humanity is currently on the way to advancement in the next fifty years, the fastest and the most significant advancement. Technology is going to play a…
Newsletter marketing is a practice undertaken by businesses and companies to reach out to customers with information and product-focused content. Email is the preferred medium used…