The pandemic revealed the unknown potentials of mobile and now every industry is focusing towards mobile-first solutions. High-quality apps having capability to grow are a bare-minimum that users look for. Another essential demand is to have cyber security because of the security breaches that are common in present times.
Digital transformation is an integral part of modern marketing to outperform competitors. Customers are evolving and so are their expectations and demands from the mobile apps. Along with that new android and iOS versions also impact this evolution.
The expansion in the creation of mobile apps is significant. Developers are constantly building solutions to help new businesses in app creation. From 2022 to 2026, the total revenue of the mobile app market is to expand at a CAGR of 6.58% annually.
In this article you will come across 9 top trends for 2023 of mobile app development trends-
The fifth generation of cellular network is meant to drastically increase the speed and reliability. Moreover, the fourth industrial revolution started when 5G arrived. In the upcoming years, 5G will enable self-driving cars, the lOT and other applications.
The speed of 5G will impact the operations draining the battery as they won’t stay in use anymore. The higher radio frequencies and shorter wavelengths will result in the precise performance of geo-targeting and geofencing.
AI & Machine Learning:
AI & ML can decrease the mistakes that human programers could have made. Many mobile apps already use AI for customer personalization through chatbots. Major growth will appear in the healthcare and retail industries for AI-powered apps in the next ten years.
Chatbots are already present in many applications. Making it easy for users to respond at any time of the day. It is mostly used as a replacement for customer services because of the quick response time. AI, ML and NLP (natural Language processors) will make chatbots more efficient in the coming years.
Mobile screens do not have much space and this is why most people prefer neat and simple designs. In this case user interface and user experience has a great value. Mobile app developers make sure that the applications are visually pleasing with a clean and attractive edge.
Think of something that you can use to enhance the visual appeal- like colors! Use them at the right places with a nice font and clear icons.
Augmented reality and virtual reality has helped manufacturing firms in creating apps that are virtual production lines with additional workers. This resulted in improved productivity and decreased operational costs.
Sales reps and service providers can interact on a personal level with their customers using AR/VR applications.
Major growth is predicted for EdTech apps as this is a great opportunity to make education more exciting and engaging.
lOT had a big contribution in creating potential for users and developers over the last few years. It has the ability to support communication and interaction at all levels. lOT is helpful across many sectors like e-commerce, healthcare, logistics etc.
Data exchange between devices has led to a positive user experience. It also caused a dramatic raise in the caliber of mobile apps in the current age.
Predictive analytics are helpful for retailers to customize their products for every customer. It predicts future events using the data it has currently available using techniques like data mining, statistics and machine learning.
Progressive Web Apps:
Progressive web apps work like an interface for native mobile apps and web pages. The apps don’t require much space, need less loading time and are less reliable on the network.
It is helpful for businesses looking to achieve their objectives at low cost.
Mobile shopping eases the whole process, making it more simple and convenient. Businesses should adapt to the mobile commerce trend as it is going nowhere. Your customers prefer using mobile apps as it allows them to make in-app purchases without entering their credit card every time. Online mobile wallets will also gain popularity and mobile commerce enables their use. Therefore, businesses should work on the creation of mobile wallets.
Bottom line is you need an exceptionally good app to stand out. There are 5.7 million apps in both Apple App Store and Google so the competition’s tight. A feature rich app that is reliable as well is also one factor to keep in mind. Global enterprises and businesses are on a move to give their customers a unique experience using smartphones. There’s no doubt it will improve the implementation and the success rate of business strategies.
For more interesting articles, check out Marketing automation tools to help grow your business in 2023