Marketing is a time consuming process. It requires a great deal of attention to detail and effort. But with tools that automate marketing, time and efforts are now utilized for better purpose. These tools are basically softwares to automate monotonous marketing work. Marketing faces a lot of challenges but generating leads and customer engagement remains to be on top of the list.
Marketing automation is powerful, which also means to make it work, you need to understand all of its components. Automating your marketing tasks can benefit your business by collecting valuable data and increasing conversion rates. These tools are not only good for your business but also improves the overall consumer experience. While choosing the best marketing automation tool, certain areas are to be considered like your budget and software’s ease of use.
Below is a list of Marketing Automation Tools that can prove beneficial for your business –
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Email Integration Tools –
Creating beautiful email campaigns and sending personalized emails is not always possible by marketers. Email softwares is effective in increasing clickthrough rates and tailoring emails according to each recipient.
One of the first things to look for is that it integrates with your CRM system. This will allow you to customize emails based on consumers’ previous interaction with your business.
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Review Integration Tools –
Reviews are necessary for customers to help understand the business better. Atlas is one such tool that helps you embed star-rated review widget into your website. It discharges you of responsibilities by automating the review collection and updation process. With its cutting edge technology, it turns customer interest into solid leads and gives insights about performance insights. One quality that is exclusive to Atlas is that it integrates reviews from multiple sites in one.
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Landing Page Building Tools –
A landing page is designed to collect leads, they are the lifeblood of any digital marketing campaign. They play a critical part in shooting up the conversion rates. A landing page tool isn’t limited to just the page design, but also provides robust analytics. These analytics are useful in understanding what is working and driving the conversion rates and what is not working.
Remember, a good landing page can contribute a lot. Even a one-second delay can result in 7% decrease in conversions.
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Lead Scoring tools –
Lead scoring Tools are required for a business to create scales and benchmarks to rank prospects against. While many of the tools are already available with built-in lead scoring features, some are not. Best is to take a demo before selecting one for your business.
To conclude, investing in a good and efficient marketing automation tool can save up your time and center your focus on the tasks that need your attention. Lastly, when you select an automation tool, research well and pick the one that fits you most.
Do also read our previous article about Social Media Automation Tools for Every Platform
