“Content builds relationships. Relationships builds trust. Trust drives revenue.” – Andrew Davis. This makes the type of content you put out directly proportionate to the revenues you can earn. To make your content a profit making one marketers work on certain strategies. These Content marketing strategies are basically plans for gaining an audience by publishing, maintaining and spreading frequent and consistent content that educates or inspires to turn strangers into followers and followers into customers.
Why stick to outdated print brochures and display ads in lieu of digital marketing? Medical practitioners already have an advantage as doctors, they are a more trusted source of information than other sources. Their formula is to provide people with high-quality content containing relevant information that is worth sharing and returning for.
For medical practices, content marketing strategies that will drive the most returns may include:
Your website –
One of the best ways to utilize content marketing is to consider your website as your own image. It represents you as it is the first platform that will truly give the idea of who you are professionally.
Make it stand out as much as you can, add resources, previous patient cases and as much evidence as possible to show your competence.
Blogging can act as a resource for your followers. Regularly adding new material to your blog can help your audience get educated. These blogs are to be tailored according to the audience you are focusing on. Blogging is a big yes for doctors, a few doctors who used it said the results were astonishing. It also saves the valuable time of Doctors in the exam room, for routine answers they can refer a blog to the patient that they have written themselves.
Email Newsletters –
Sending out email newsletters is cost effective as well as produces tangible and intangible results.They can act as a great yet subtle way of promotion disguised as a source of health news and expertise. A good email newsletter is a balanced educational content also personalizing the staff members. Try to make the newsletter less boring and more visually appealing for the patients.
Webinars are a great way to reach an audience not only on a local but also on a global level. They are easy to host and are better understandable by people with no history of medical education. Webinars also allow you to instruct, demonstrate or educate them all at the same time or individually.
This is a relatively new way to do content marketing, but it sure never disappoints. Reviews work as evidence for the material that you are posting online. Your patients or the people who have followed the information that you provided, post reviews that will backup your competence as a professional. One such tool that can integrate reviews from across the platforms into your website is – https://webatlas.us/ .
Patient education videos –
Social media is everywhere and so are doctors on social media. Posting videos on Youtube and reels on Instagram can turn the tables for your practice. These videos are engaging, entertaining and easily available to the people. Already a huge number of dermatologists can be seen on various platforms, clearing myths, trends that can be dangerous and making relatable reels about their profession as a Doctor. Now more than ever is the right time that medical practitioners start tapping social media’s potential.
Consistency is the key to successful content marketing strategies. Invest in top-notch blog writers, video producers and content creators to maintain the consistency you began with. Along with Consistency, promote your content. Include it in your newsletters, showcase your videos in the waiting room, on your website and most definitely keep increasing your horizon when it comes to content marketing.
Also read our previous article on Content Marketing: Backbone of a Successful Business