CJ Bachman
Join our host and industry experts on “The One Marketing Thing Podcast – Powered by Propel” as they share powerful insights and inspiring stories for new digital marketers. In this episode, CJ sheds light on trailblazing leadership, overcoming obstacles in the digital marketing industry, emphasizing the significance of women’s representation, and advocating the necessity to lead with empathy and adaptability for achieving success.
As the CEO of 1SEO Digital Agency, CJ Bachmann is a renowned thought leader, speaker, and digital marketer with a tech-driven mindset. Her wealth of experience has been instrumental in propelling 1SEO to its current status as a prominent player in the digital marketing industry. Under CJ’s guidance, 1SEO has achieved an impressive feat, ranking among the top 3% of Google Premier Partners. Moreover, she has effectively cultivated a diverse team, comprising over 100 employees from various backgrounds.
Outside her corporate duties, CJ Bachmann channels her creativity through SheHandlesIt, a captivating blog dedicated to leadership and businesswomen. Through this dynamic platform, she explores a wide array of topics, ranging from the intricacies of motherhood to the challenges faced in operating a multi-million dollar enterprise. Additionally, CJ co-hosts the highly acclaimed business podcast, In The Den, which delves into compelling discussions on leadership and marketing.
In this episode of the One Marketing Thing podcast, CJ Bachman, CEO of 1SEO Digital Agency, discusses trailblazing leadership and overcoming obstacles in the digital marketing industry. CJ shares her unique journey in a male-dominated field and highlights the progress made by women in the industry. She emphasizes the importance of empathy and personal connections in marketing, especially when dealing with small to medium-sized businesses. CJ advises women to be confident and assertive in leadership roles and not worry about negative perceptions. She also talks about the value of podcasting in today’s marketing landscape, highlighting how it can provide informative content and help overcome obstacles. The conversation touches on the challenges faced during the COVID-19 pandemic and the need for businesses to pivot and adapt. Finally, CJ addresses the imposter syndrome and encourages marketers to focus on the impact they are making and the value they provide to their clients and audience.
