Tony Sova
Welcome to “The One Marketing Thing Podcast – Powered by Propel,” where our esteemed host and industry experts share powerful insights and inspiring stories to guide new digital marketers. Join us as Tony shares effective strategies for agency growth during recessions, pitfalls, and growth stalls in the dynamic digital marketing industry.
Tony Sova, the founder and CEO of Softwired established in 2006, has been at the forefront of offering diverse services such as web design, SEO, and digital marketing. Since 2011, his agency has proudly served as a trusted Hubspot partner, with a current emphasis on driving lead generation and optimizing sales enablement strategies.
In this episode of the One Marketing Thing Podcast, host Antionette Blake explores the topic of strategies for agency growth during recessions, pitfalls, and growth stalls. Joined by expert guest Tony Sova, they delve into the challenges faced by digital marketers in turbulent economic times and provide valuable insights on how to overcome them.
Tony, a seasoned professional with a background in software engineering, shares his personal journey of resilience and adaptability. He recalls the 2008 recession as a pivotal moment in his career, where he found himself facing corporate burnout and ultimately being fired for job abandonment. Determined to forge his own path, Tony returned to his hometown and started his journey in web design.
During the recession, Tony encountered numerous obstacles, but his unwavering determination and resourcefulness kept him going. He mentions the importance of having grit and seeking out new opportunities to navigate through challenging waters. It was during this time that he discovered the potential of open-source technologies such as Joomla and Drupal, which allowed him to update websites without relying on programmers. This newfound knowledge propelled Tony forward and served as a foundation for his future endeavors.
Tony emphasizes the need for digital marketers to embrace innovation and creativity during recessions or growth stalls. He believes in constantly seeking new technologies and finding ways to leverage them for the benefit of clients. Unlike many agencies and SaaS companies that prioritize their own interests, Tony emphasizes the significance of genuinely caring for clients’ success and going the extra mile to support them.
Drawing from his own experience, Tony advises digital marketers to stay true to their unique strengths and not blindly follow trends or crowd expectations. He encourages agency owners to focus on their individual superpowers and carve their own path. Each agency is different, and identifying their unique selling points can help them stand out from the competition.
In conclusion, this episode of the One Marketing Thing Podcast provides digital marketers with practical strategies for agency growth during recessions, pitfalls, and growth stalls. Tony’s personal journey serves as an inspiration, showcasing the power of resilience, innovation, and a client-centric approach. Listeners are encouraged to embrace their unique strengths, stay abreast of new technologies, and focus on delivering exceptional results for their clients. With these insights in mind, digital marketers can navigate through challenging times and continue to thrive in the ever-evolving industry.
