Video marketing has become an essential component of a successful digital marketing strategy, and it is constantly evolving with new trends and technologies. Here are the top video marketing trends that you need to know in 2023:

AI-generated Videos:

AI-generated videos can be used to create personalized videos for each viewer based on their preferences and interests. Companies like Toyota and IBM have utilized AI-generated videos in their marketing campaigns.

Vertical Videos:

With the rise of mobile video consumption, vertical videos have become popular. Instagram’s IGTV and Snapchat’s vertical videos are great examples of this trend.

Interactive Videos:

Allows viewers to engage with the content in a more active and personalized way. For example, Netflix’s Black Mirror Bandersnatch allowed viewers to choose their own adventure within the storyline.

Short-form Video Content:

Has been gaining popularity for the past few years, and it’s expected to continue its growth in 2023. Instagram’s Reels and TikTok are perfect examples of short-form video content.


Has gained momentum due to the pandemic, and it’s expected to continue its growth in 2023. Many businesses are utilizing platforms like Facebook Live and YouTube Live to connect with their audience in real-time.


Videos are more likely to be viewed and shared by viewers. Companies like Coca-Cola and Spotify have used personalized videos in their marketing campaigns to great effect.

360-Degree Video:

360-degree videos provide an immersive experience to the viewers by allowing them to interact with the video in all directions. Companies like National Geographic and GoPro have used 360-degree videos to provide a unique experience to their viewers.

User-generated Content:

User-generated content has become an integral part of video marketing, and it’s expected to continue its growth in 2023. Companies like Airbnb and Starbucks have leveraged user-generated content in their marketing campaigns.


Storytelling has always been an important aspect of marketing, and it’s expected to continue its importance in video marketing in 2023. Companies like Nike and Apple have utilized storytelling in their marketing campaigns to create emotional connections with their audience.

In conclusion, video marketing is constantly evolving, and it’s important to keep up with the latest trends to stay ahead of the competition. By incorporating these trends into your video marketing strategy, you can create engaging content that resonates with your audience.

Also Read on Video Marketing – A Guide to Enhancing Your Video Content Strategy with Generative AI

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