Why Your Business Needs More Google Reviews and How to Get Them?
Reviews. Ratings. Recommendations. They are the lifeblood of businesses in the digital age. A single star rating can make or break a customer’s decision, and nowhere is this more apparent than on Google, the world’s most popular search engine.
Google reviews not only offer social proof for your business but they also affect how your business ranks in local SEO. The more high-quality reviews you have, the better your chances of getting found by potential customers. So how do you get more Google reviews? Here’s how:
Ask Your Customers
It may seem simple, but the most effective way to get more Google reviews is simply to ask. Make it a part of your service to kindly request customers to leave a review on Google. The end of a transaction, when a customer is most likely satisfied with your service, is a great time to ask.
Make It Easy
The easier you make it for your customers to leave a review, the more likely they are to do it. Create a direct link to your Google review page and share it in your emails, receipts, thank you pages, websites, and social media accounts.
Offer Excellent Customer Service
Great customer service leads to happy customers, and happy customers are more likely to leave positive reviews. Go above and beyond for your customers, make their experience memorable, and they will be more inclined to share their positive experience.
Respond to Reviews
Whether the review is positive or negative, respond to it. This shows customers that you value their feedback. Thank those who leave positive reviews and address the concerns of those who leave negative ones. This could turn a negative experience into a positive one and may lead to an increase in positive reviews in the future.
Use Email Marketing
Leverage your email list to get more Google reviews. Send an email to your customers asking for their feedback and include a direct link to your Google review page.
Run a Campaign
A review campaign can encourage customers to leave their feedback. This could be a simple email campaign or a social media campaign reminding customers about the value of their reviews.
Leverage Google My Business
Google My Business is an excellent tool for managing your online presence on Google. You can use it to encourage reviews and also to respond to them.
Remember, each star matters. Each review counts. Let your satisfied customers become your brand advocates. But if you are seeking a more hands-off approach, there is an alternative solution for you.
Enter Propel – a comprehensive review platform designed to make managing and increasing your Google reviews a breeze. Propel automates the process of soliciting and managing reviews, so you can focus on what you do best – running your business.
Consider the case of a client who switched to Propel. Within a span of few months, they grew their Google reviews by a whopping 150% more than they did with the previous platform used. That’s the power of a platform designed with a singular focus on driving up the number of high-quality reviews for your business.
By taking these steps, you are not just aiming to get more Google reviews, but also building a community around your brand, improving your customer service, and optimizing your online presence. So whether you choose to go it alone or decide to use a dedicated platform like Propel, remember, every review is an opportunity to engage with your customer, improve your services, and boost your visibility online.
