Savvy B2B marketers know white papers are one of the best ways to capture leads and drive revenue. According to the Content Marketing Institute’s B2B Content Marketing…
The benefits of launching a successful Facebook advertising campaign are undeniable. Just a few of the advantages offered to business that does so include: 75% increase in…
We have to understand why we do what we do, not just do what we do. Vision without action is a daydream. Action without vision is…
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not…
At such a period when competition to rank better is at its peak, great PR is one of the few tactics that can amass free traffic,…
It isn’t a mere coincidence that the Times Square is also referred to as the most valuable advertising space on the planet. With a signature of…
This article was originally published on AdWeek by Emma Bazilian. A simple choice between A and B can say a lot about a person—or, in the…
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not…
When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van…
This article was originally published on AdWeek by David Gianatasio. SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That…