Youtube testing a new feature called ‘Reels’
Youtube has added their own spin to the “stories” sharing format adapted by major social media channels. Reels on YouTube will be given their own tab,…
Author Passionate Marketers
7 White Paper Mistakes To Avoid
Savvy B2B marketers know white papers are one of the best ways to capture leads and drive revenue. According to the Content Marketing Institute’s B2B Content Marketing…
The Ultimate Guide to Writing Compelling Facebook Ads
The benefits of launching a successful Facebook advertising campaign are undeniable. Just a few of the advantages offered to business that does so include: 75% increase in…
The Next Wave of Marketing: Emotion-Driven AI
We have to understand why we do what we do, not just do what we do. Vision without action is a daydream. Action without vision is…
Social Media Automation Tools for Every Platform
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not…
6 PR Tips for Startups and Small Businesses
At such a period when competition to rank better is at its peak, great PR is one of the few tactics that can amass free traffic,…
Times Square – Where Advertisers Go Gaga For No Reason?
It isn’t a mere coincidence that the Times Square is also referred to as the most valuable advertising space on the planet. With a signature of…
Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech
This article was originally published on AdWeek by Emma Bazilian. A simple choice between A and B can say a lot about a person—or, in the…
Social Media Automation Tools for Every Platform
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not…
Google Says PR Measurement Is About Quality Over Quantity
When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van…