TikTok is a social media platform that gained its popularity in recent years. The platform has caused the biggest stir in the market and will continue to reign supreme even in 2023. It was launched back in 2016 with the aim to utilize short-form user videos. Video content was a content format that was going to break out in upcoming years and flourish among its audience.
It is generally easy to find your target audience on the platform because of its huge user base. TikTok acts as an outlet to put forth your creativity and use entertainment as a medium to create engagement. For a small business, it is a necessity to first navigate the target audience’s consumption pattern and then strategize after.
TikTok creates an engaging and interactive environment for its 1 billion monthly active users. The environment created generates an easy flow of communication and thereafter connection for small businesses to their target audience. The highlight here is that, brands which understand this interactive arena and present it with entertainment wins the game.
Starting with the composition, TikTok’s audience is primarily young, between the ages of 16-24, with a higher proportion of females. This basic information is important to keep in mind while creating your content strategy and implementing it. TikTok claims itself as a place free of judgment, an audience for a diversified range of voices and discovery. The platform also has a cross generational appeal. Many of the TikTokers who are aged <25 years are enjoying a uniquely tailored experience. Inclusivity of every age group makes TikTok fit for businesses wanting an already engaged audience to hear their story.
TikTok’s Audience Profile
Generation Z is the most represented, with the trends that are likely to affect all generations. TikTok brought the arrival of acceptance and adaptation to a wider audience. In America, mostly women use the application and it needs to be kept in regard while strategizing your marketing.
Type of Content on TikTok
TikTok is an unavoidable playground for brands of every facet. The integral virtual presence of the platform in the user’s daily life is good for development of brand awareness. The content that essentially works best is:
- Entertainment
- Dance
- Pranks and Humor
- Fitness and Sports
- Home, Renovation, DIY
- Beauty and Care
- Fashion
- Culinary Themes
- Pets
- Tips and Hacks for everyday life
The above topics are mostly appealing for users to consume information and entertainment on. You can create your content by tweaking the topics as per your brand and the voice it has.
TikTok and its Hashtags –
Using the most apt hashtags is needed because these increase your chances of discoverability. Even if your brand voice is rare, it can find its own tribe with proper hashtags. Your authentic engagement with the audience will naturally create you a part of the community. More than a platform for engagement creation and communication, it is a platform where customers look for product information. 67% of users say that TikTok gives them ideas on new brands and products.
TikTok – A natural Gateway to success for Small Businesses
- The platform in itself is a full-funnel for small businesses, it supports every marketing need from awareness to conversion.
- Also it has a penetrated and wide reach among its users. It is a global network of all generations and mindsets.
While there is no go-to formula for success on the platform, you must try a few different things out. What TikTok observed in its report was that organic and paid content is best to establish your roots on the platform. You can capitalize on the key moments, by mixing & matching them for your target audience. And remember, stay ahead of your competitors by using relevant and popular hashtags.
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