Many websites throw together a contact page hastily and then never bother to make changes in the future. Mostly, contact pages are at the bottom of a great website design list. It is a huge mistake that certainly costs websites with a significant drop in conversion rate.
A contact page gets more views than any other section on the website. Especially in the case of agencies and contractors. For many brands, a contact page is the starting of a lost-lasting relationship with potential customers.
There are certain functions that an efficient and best contact pages generally perform:
- Gives reason for a visitor to contact you by explaining how you can help in solving the problem.
- Use of short forms comprising fields that will help you understand the contacting party better.
- Includes an email and phone number to enable visitors to find required information easily.
- Includes a CTA to keep them on the website as an alternative to their denial to fill the form.
- Present main company ideas through the company’s recent blog posts and articles.
- Link other active official social media accounts to increase business engagement.
- Redirection of users to a thank-you page which gives them information on how and when you’ll reach out to them.
A great contact page totally depends on your businesses because something awesome might look mediocre for another. This is significantly dictated by the user experience that you want to deliver. In this article, we’ll provide some of the best practices you can use to make an incredible contact page:
Accessibility:
Your customers should not have to thoroughly search to find your contact page. It should seamlessly present itself in one single read through the menu. Put the link at a prominent place for easy accessibility.
Power to reflect brand’s visual identity:
The design of a contact page should maintain a clean and fresh look. It should reflect your brand’s visual identity and should not look at all out of place. A linear and clean website surely contributes to a happy virtual experience for the customer.
Implementing an omni-channel communication approach:
The aim is to meet new standards that the customers expect. It is basically communication through chat, messaging, text, voice and endless other options. The step is taken to make the process convenient for the customers and to boost conversions.
Call-to-action:
Having a unique call-to-action makes the conversion rate way better than usual contact pages with none of it. The way it works is by motivating the customers and not allowing them to slip off to competitors. Try and experiment with different CTAs and pick one that can maximize conversions. Many also use a callback option, enabling customers to get a callback in just a few seconds.
A contact form:
A contact form acts like the backbone of lead generation. Know at what stage of the marketing funnel you can place your offer at and then decide the form fields that need inclusion. Mostly, three mandatory and two optional fields are included: Name, Email, Phone number– mandatory; City, State– optional. There’s no perfect formula for the number of fields which are mandatory or optional. It all depends on your business and its offerings.
A good contact form is compact and only includes one or two fields – Phone number and Name.
Mind your grammatical errors:
Even tiny grammatical errors can disappoint visitors and make them act otherwise. Check your contact page with utmost vigilance.
In conclusion, building a great contact page is crucial for any website. By following the outlined best practices, you can ensure that your contact page is user-friendly and easy to navigate. Test your contact page to ensure that it is functioning properly and that all forms of communication are working. With a great contact page you can do a lot. You can build credibility with your visitors, making it easier for them to reach out to you.
Also Read: Strategies to boost ROI on Email Marketing Campaign
