How to Use Social Intelligence Data
Social intelligence data is information gathered from social media platforms that can help businesses understand their audience’s behavior, preferences, and interests. This data includes information such…
Author Riddhi B
Riddhi B
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AI and Machine Learning in Performance Marketing
Performance marketing has always been about achieving maximum results with minimum resources. With the rise of AI and machine learning, marketers can now take their performance…
How to revolutionize Email Marketing with AI and Machine Learning
Email marketing has come a long way since the days of simply blasting out a generic message to your entire contact list. Today, it’s all about…
The importance of mobile-first indexing for SEO
In the digital age, having a website is no longer enough. It must be mobile-friendly and optimized for mobile-first indexing, or you risk losing significant amounts…
Advanced analytics for marketing attribution beyond last-click
When it comes to measuring the ROI of your digital marketing campaigns, last-click attribution has long been the industry standard. This model gives all the credit…
Can Automated Buying Boost Small Business Marketing Results?
In today’s digital advertising world, programmatic advertising has become very popular. This means using automated buying and selling of digital ads through a bidding system. Algorithms…
Ethics of AI in Marketing: Balancing Personalization and Privacy
Artificial intelligence (AI) has revolutionized the way marketers reach and engage with their target audience. However, with the benefits come ethical challenges that marketers must navigate.…
The Impact of AI and AI Tools on Digital Marketing in 2023
Artificial intelligence (AI) has been revolutionizing the digital marketing landscape, and it’s only going to continue to do so in 2023. With AI tools, marketers can…
Boost Your CDV Performance with Creative and Media
As digital advertising becomes increasingly competitive, brands are looking for ways to improve their Customer Data Value (CDV) to make their ad campaigns more effective. One…
Gen-Z – Understanding their Expectations
Gen-Z, the post-millennial generation, is shaping the future of consumer behavior. Brands that want to stay ahead of the game must understand what this tech-savvy and…