Google Says PR Measurement Is About Quality Over Quantity
When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van…
Yearly Archives: 2017
How SeaWorld, of All Brands, Made the Most-Liked Ad of the Third Quarter
This article was originally published on AdWeek by David Gianatasio. SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That…
5 Creative Ways to Use Augmented Reality in Advertising
Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns…