Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns for some time now. AR is a trend that any marketer would and if not, should, want to catch on to quickly, seeing as it expected to grow to a $117 billion market by the year 2022.
With almost 80% of internet traffic shifting to mobile, the use of AR in advertising cannot be ignored. Here, we’ve compiled a few ways that AR has already broken into the market and has been successfully used in advertising and marketing.
Trying out new products
AR makes it easy for customers to gauge how an item would fit in their home. This is successfully being done by IKEA, and several other furniture outlets, where you can scan a catalog and see how an item would fit in a room. For example, different home theaters would fit differently into a designated slot in a small apartment. Plus, the style of each can be compared to the existing design and décor of the apartment. This can help customers make more informed purchase decisions and thereby, increasing sales.
Virtual tours
Augmented Reality is the key when giving customers a walk through of what you’re offering. Several hotel chains have seized the opportunity to show potential guests what they stand to be a part of if they choose their services. Giving customers virtual tours will help them learn and know more about your products and services. Ideal for those trying to build brand awareness, they can “try” products and see how they work before buying.
Giving customers virtual tours will help them learn and know more about your products and services. Ideal for those trying to build brand awareness, they can “try” products and see how they work before buying.
AR and social media
Snapchat started a trend that was quickly copied by both Facebook and Instagram. And for good reason too. Filters have become the norm, I mean who doesn’t want to be a leprechaun who throws up rainbows! Taking an already narcissistic generation, created and nurtured by social media, augmented reality just gave them the extra nudge. Now all that’s left if for brands to capitalize on it!
Offering memorable interactions
At the end of the day, good advertising it what a consumer will remember, long after they have seen or heard the ad. This all comes down to the art of storytelling that gives your ad the ability to stay relevant and memorable.
Whether it is a promo for the Walking Dead, or Pepsi Max getting it right, these brands definitely got it spot on.
The merging of the digital and the real world means that there’s more scope for digital in the real world. With technology moving at the pace that it is, AR adverts and other content that can be changed quickly and remotely is definitely a giant leap forward as compared to physically swapping out billboards and real-world content.
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