Gen-Z, the post-millennial generation, is shaping the future of consumer behavior. Brands that want to stay ahead of the game must understand what this tech-savvy and socially conscious group is looking for. So, what exactly do they want from brands in 2023?
Authenticity
Gen-Z values transparency and wants brands to be genuine in their messaging and actions. A case in point is Patagonia, a clothing company known for their sustainability efforts and activism.
Sustainability
Gen-Z is highly conscious of the impact of consumerism on the planet. Brands that prioritize eco-friendliness and sustainability, such as Toms Shoes, are likely to win the hearts of this generation.
Inclusivity
Representation matters to Gen-Z, they want to see diversity in advertising and marketing efforts. Brands like Fenty Beauty and Glossier are already making strides in this area.
Purpose
Gen-Z wants brands to have a higher purpose beyond just making money. Brands like Warby Parker, with its “Buy a Pair, Give a Pair” program, resonates with this generation.
Personalization
They wants brands to cater to their individual needs and preferences. Companies like Amazon, with its personalized product recommendations, are a good example of this.
By understanding the key focus areas that they prioritizes, brands can tailor their marketing efforts and stand out in 2023. Stay ahead of the curve and create a lasting impression on the next generation of consumers.
Also Read: Top Apps Preferred by Gen-Z
