Facebook is constantly working on improving its features and giving users a better experience. Facebook now provides a new way for advertisers to optimize their advertisements by automatically allocating their ad budget to the highest performing ads.

This new feature is called “Campaign Budget Optimization

Every advertiser wants to make the best use of their ad budgets. The new campaign budget optimization gives the advertisers a better and an easier way to manage their ad budgets. This new tool will be soon rolling out to advertisers in the coming months.


Image Source: Facebook

The campaign budget optimization is available for any campaign and is best suited for campaigns having multiple ad sets. By using this, the advertisers can set one central campaign budget to optimize across ad sets and distribute the budget on the top performing ad sets, all in real time.

Distributing the budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. The optimization works in real-time to determine the most effective use of a business.Advertisers can also set daily or lifetime campaign budgets, as well as bid caps and spend limits for each individual ad set.

fb campaign

Image Source: Facebook

Opting for the campaign budget optimization, the advertisers have to be completely dependent on Facebook’s way of ad tracking and data tools. At the moment this new add-on from Facebook is being opted by advertisers.

This saves the advertisers time by eliminating the need to manually shift budgets between ad


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