This article was originally published on AdWeek by Sami Main.

In the penultimate episode of the sequel to Wet Hot American Summer, a cult classic comedy starring dozens of before-they-were-really-famous actors, a character’s convoluted backstory takes a dive into the advertising world.

The original cast includes comedic actors like Amy Poehler, Paul Rudd, Michael Ian Black, Janeane Garofalo and Molly Shannon as well as actors you might know from more traditional media like Christopher Meloni and Bradley Cooper.

In the 2015 Netflix series Wet Hot American Summer: First Day of Camp, which functioned as a prequel to the original movie, Chris Pine joined the cast as a well-meaning musician who met an untimely end.

Thanks to a twist of comedic fate, audiences saw his character, Eric, return in Wet Hot American Summer: Ten Years Later.

Though the storyline of how the character “came back to life” can seem convoluted to people who aren’t fans of the franchise, it ends up being relevant to the entire, wild plot of the season. But what’s germane here is that Eric spent some time working at Saatchi & Saatchi.

He started as an assistant to an ad executive in the early 1980s doing things like fetching coffee, but soon he was writing copy (including gems like “more than 650 pounds of vacuum tube technology,” which he wrote about televisions), and doing it rather successfully. Eric ultimately realized he should return to his dream of pursuing music and his band, Soul Glimmer, a two-man operation with a character played by Jason Schwartzman.

Check out the scene below for hip ’80s fashion and a brief look inside the ad world of the not-too-distant past.

This article was originally published on AdWeek by Sami Main.

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