Kraft Heinz has launched a new Beanz range in conjunction with its new short cartoon film ‘Geoff The Film’.
The television ads tell the story of Geoff, a Heinz employee obsessed with Heinz Beanz, who creates the new range of cans for his growing family.
In the first ad of the sequence, Geoff creates ‘The One for One’ can which was created at the start of his Beanz career.
As Geoff meets his wife, Sally, at the Heinz Beanz department of spaghetti he shares his passion for Beanz by creating ‘The One For Two’ can.
‘The One for All’ can was the next one created by Geoff as he and Sally have twins.
The last can Geoff has created for the range is ‘The Little One’ which was designed for Geoff’s two twins who started eating more as they grew up and snacking more.
“Part of our new range of cans perfect for every Aussie,” is that tagline used at the end of each ad.
The campaign launched on television in Australia on Monday night.
While Y&R NZ created the ads, Heinz is currently pitching its creative account.
Elkin Jackson, commercial president of Kraft Heinz, said in a statement: “We’re extremely excited for the launch of this campaign as it is unique to Kraft Heinz in many ways. Creating a three minute animated film is a first for our business, and it is a true testament to the love Australians have for Heinz Beanz.
“We can’t wait to share this campaign with Australian consumers because as a business we’re always looking for new ways to excite and entertain our customers and we feel Geoff will be a character that the whole country will fall in love with.”