As a small or medium-sized business (SMB) owner, product marketing is one of the most crucial aspects of your operations. To ensure your products reach your target audience, it’s important to use the right tools and platforms. In this article, we’ll be exploring 10 essential product marketing platforms that every SMB should consider, including Propel.
Google Analytics
Google Analytics is a free tool that can help you track and analyze your website’s traffic. It provides valuable insights into the behavior of your site visitors, such as which pages they visit, how long they stay, and what actions they take. With this information, you can optimize your website for better user experience and increase conversions.
Buffer
Buffer is a social media management platform that helps you streamline your social media activities, from scheduling posts to analyzing their performance. It supports all major social media networks, including Facebook, Instagram, and LinkedIn.
Mailchimp
Email marketing is still one of the most effective ways to reach your target audience. Mailchimp is an email marketing platform that enables you to create, send, and track your email campaigns. With features like segmentation and automation, you can personalize your emails and target specific groups of subscribers.
Hootsuite
Similar to Buffer, Hootsuite is another social media management platform that allows you to manage all your social media accounts in one place. It offers features like scheduling, monitoring, and analytics to help you maximize your social media efforts.
Canva
Visual content is a crucial element of product marketing. Canva is a graphic design platform that enables you to create stunning visual content for your website, social media, and other marketing channels. With its easy-to-use interface and vast library of templates, you can create professional-looking graphics even if you have no design experience.
Hotjar
Hotjar is a user feedback and behavior analytics platform that helps you understand how your website visitors interact with your site. It provides heatmaps, session recordings, and surveys to help you identify areas for improvement and enhance user experience.
BuzzSumo
BuzzSumo is a content marketing platform that helps you discover popular content in your industry. By analyzing social media shares and engagement, you can identify trending topics and create content that resonates with your target audience.
SEMrush
Search engine optimization (SEO) is essential for SMBs that want to increase their online visibility. SEMrush is an SEO tool that provides insights into your website’s performance, as well as your competitors’. With features like keyword research and site audit, you can optimize your website for better search engine rankings.
Intercom
Intercom is a customer communication platform that enables you to engage with your customers in real-time. With features like live chat, targeted messages, and help center, you can provide excellent customer service and improve customer retention.
Propel
Propel is a powerful platform created for SMBs to automate and manage their online reviews. It’s the ultimate solution that can turn website visitors into loyal customers. With advanced and convenient features like automated review requests, a versatile review widget, and a user-friendly interface, Propel is a one-of-a-kind lead acceleration engine that can help businesses thrive and grow.
In conclusion, these 10 product marketing platforms can help SMBs improve their marketing efforts, increase conversions, and ultimately grow their business. By leveraging the right tools and platforms, SMBs can compete with larger companies and achieve their marketing goals.
Also Read: How Small Businesses are Unlocking the Power of AI
