Ever sat before a blank screen of your screen, pensively wondering what to write about for your blog’s next post?

As an ardent and motivated content marketer, one of the must-dos in your career is to be organized and professional and exercise self-discipline. Without being composed and determined to get everything done as per your timelines and within your means, you will quickly lose focus, go broke and probably lose value.

If you would love to be successful and continue growing in the industry, one of the most important to do is to create and stick to a content calendar.

Significance of a Content Calendar and why you must use it

A content calendar is a simple roadmap highlighting the content you will be expected to produce at a specific time. An efficient content calendar will save lots of time and energy while keeping everything in check, even during a hectic period. In fact, its significance often becomes apparent when you don’t use one, and you’re stumped because you think you’ve exhausted all possible topics.

Essentially, they are the best when you aspire to produce quality work consistently instead of junk run-off-the-mill content. Building one can perhaps be the easiest job, as it involves determining the frequency of posting, keeping an eye on the industry and the likes. But as simple as they are to create, content timetables are notoriously hard to stick to and often demand absolute determination and dedication.

Creating a Content Calendar and deciding how often to post

Normally, the first thing when creating a content calendar revolves around being as realistic about it as possible. It could be tempting to scour the web and perhaps determine what your competitors are using or whether they are posting content every day. But such a technique can equal to shooting oneself in the foot given the diverse factors that bring out the differences.

Steps to Building the Most Useful Content Calendar

Brainstorm and determine the content that fits in your niche and brand persona. You can get the best ideas from:

  • Theme-based weekly post like #ThrowbackThursday, #WednesdayWarning, etc.
  • How-to articles, social discussions, and common FAQs.
  • Case studies and Product centered successes.
  • Travel guides, press releases, etc.

Focus on a foreseeable period – a calendar that covers six months is perfect.

Test all content ideas before adding them to your calendar. You will determine whether the plan fuses with your content marketing profile if you burn out along the way, whether you will be exciting and maybe the challenges you will meet on the way. You shouldn’t be afraid to recycle old posts or even expound on them.

Get feedback from your team to understand if you covered everything adequately. It is at this point that you’ll receive critiques and suggestions, their view of the proposed effectiveness, etc. don’t be afraid to engage your readers and followers in understanding what they would love to see in the future too.

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About Author

Rick is a Serial Entrepreneur, Writer and Head of Marketing at Passionate Marketers.