Let’s be honest; the future of recruitment is heading directly towards social media platforms like LinkedIn, Facebook, Twitter, Google+, and Instagram. And for good reason too! Using social media to hire and recruit can save you lots of time and money. After all, according to Global Web Index, an average internet user has more than five social media accounts.

Benefits of Social Recruiting

The essence of recruiting and hiring is to reach top-notch talent and engage with them. Social media just happens to be a hotspot for social interactions and engagement. Naturally, the two seem like a perfect fit. But, the benefits of social recruiting far exceed the obvious.

Here are a few benefits of Social Recruiting that you may not have thought about.

Reach the “Passive” Candidates: Besides those who are actively looking for a new job, there are plenty of people out there who are unhappy with their current employment, or wish for a change but haven’t actually taken that step yet.

In such cases, social media can be your best friend. Easily woo and snag them by popping a job offer on their LinkedIn feed.

Recruit Talents Who Will Fit Into Your Workplace Culture: Social media gives you firsthand opportunity to view your candidate’s interests, hobbies, and life beyond the workplace. This way, you can find talents who are skilled as well as a good fit for your culture.

Get The Details Before You Read The Resume: Resumes don’t give you a holistic view of your candidate. With social media, you can check your candidate’s entire education and work history with a click of a button.

Keep Bad Candidates At Bay: You can judge one’s character and behavior based on what he or she does on the social media.

Save Money! Social recruiting is free of charge unless you intend to promote it.

Tips for Social media marketing

You should know that recruiting on social media is no picnic. Here are nifty four social recruiting tips to get you started:

1. Approach Each Social Media Platform Differently

Recruiters often share similar information across all social media platforms. That’s a big no-no. To get the most of each platform, you need to tailor your approach. Twitter, for instance, is great for sharing quick updates such as events and news. Facebook or LinkedIn, on the other hand, offers a turnkey solution for social recruiting.

2. Your Ads should be Razor-Focused

Social media platforms provide you with robust tools that make recruiting effortlessly easy. That is why it pays to target your ads as much as possible so you can stand out in a sea of competition.

3. Involve Employees

Employee advocacy allows you to leverage your workforce to attract qualified candidates. Platforms like SocioRecruiter make it a lot easier to track and gauge the impact of employee referrals.

4. Don’t Neglect Niche Platforms

If you intend to recruit top of the line developers, for example, you are better off using a platform that’s specific to your needs over Facebook or Twitter. Then again, LinkedIn offers a great solution too.

So don’t be left out; social media is the future of online hiring. Take advantage of social recruiting to land the best candidates.

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About Author

Rick is a Serial Entrepreneur, Writer and Head of Marketing at Passionate Marketers.