Snapchat Introduces a Redesigned App, Separates Friends from Brands
Snapchat on Wednesday announced a mega redesign of its app separating social from media, creating two distinct content pages. The re-design is a major algorithmic update.…
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Whatsapp’s iOS Update Lets Users Watch Youtube Videos Within the App
The new update allows users to play YouTube videos directly within the chat window. The feature is equipped with a picture-in-picture mode that lets users navigate…
Youtube testing a new feature called ‘Reels’
Youtube has added their own spin to the “stories” sharing format adapted by major social media channels. Reels on YouTube will be given their own tab,…
The Ultimate Guide to Writing Compelling Facebook Ads
The benefits of launching a successful Facebook advertising campaign are undeniable. Just a few of the advantages offered to business that does so include: 75% increase in…
The Next Wave of Marketing: Emotion-Driven AI
We have to understand why we do what we do, not just do what we do. Vision without action is a daydream. Action without vision is…
Social Media Automation Tools for Every Platform
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not…
6 PR Tips for Startups and Small Businesses
At such a period when competition to rank better is at its peak, great PR is one of the few tactics that can amass free traffic,…
Times Square – Where Advertisers Go Gaga For No Reason?
It isn’t a mere coincidence that the Times Square is also referred to as the most valuable advertising space on the planet. With a signature of…
How SeaWorld, of All Brands, Made the Most-Liked Ad of the Third Quarter
This article was originally published on AdWeek by David Gianatasio. SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That…
5 Creative Ways to Use Augmented Reality in Advertising
Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns…