A New Year’s Resolution That Caused a Riot: Facebook’s Algorithm Update in 2018
With the dawn of 2018, every brand hurriedly hatched out social media strategies to kickstart the new year with a bang. I, for one, being a…
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The Official Guide to Conversion Optimization Best Practices for 2018
Mastering the art of conversion rate optimization (CRO) can elude even the most experienced marketer. Tapping into the mindset of your target audience to get them…
5 Ways to Work Around Instagram’s Algorithm to Get Your Post Seen
You’re scrolling through your Instagram feed on a Friday and see “#tbt to the best vacation ever.” You think “Nice try Jessie, but it’s Friday.” Then…
4 Tips for Leveraging Personalization in Your Holiday Emails
At any time of year, personalization in an email marketing campaign is an excellent strategy for boosting engagement, brand recall, and sales. Consider the fact that 74%…
7 Ways to Make Your Content Viral
From YouTube video to a tweet or Facebook post, viral content is social media marketing dynamite. It can boost your web traffic through the roof as…
Instagram Lets Users Archive and Highlight Their Favorite Instagram Stories
Instagram has rolled out two new features on its app viz. – “Stories Highlights” & “Stories Archive” With the new update called “Stories Highlights” users can…
Snapchat Introduces a Redesigned App, Separates Friends from Brands
Snapchat on Wednesday announced a mega redesign of its app separating social from media, creating two distinct content pages. The re-design is a major algorithmic update.…
Whatsapp’s iOS Update Lets Users Watch Youtube Videos Within the App
The new update allows users to play YouTube videos directly within the chat window. The feature is equipped with a picture-in-picture mode that lets users navigate…
Youtube testing a new feature called ‘Reels’
Youtube has added their own spin to the “stories” sharing format adapted by major social media channels. Reels on YouTube will be given their own tab,…
The Ultimate Guide to Writing Compelling Facebook Ads
The benefits of launching a successful Facebook advertising campaign are undeniable. Just a few of the advantages offered to business that does so include: 75% increase in…