2017 was a year of a lot of changes. There have been rapid advances in technology in just about every area of our work and life. From the creation of an idea to distribution and finally experiences. Tech is forcing marketers and entrepreneurs to really think out of the box and adapt to the ever-changing marketing landscape.
Ten years ago, newspapers were the way news was spread. Of course, there was television and the radio, but the newspaper was news in your hand. Now it’s smartphones. We’re in this modern world where we hunger for what’s going on in the world and indulge in our daily dose of entertainment.
Over the last few years, new trends have influenced how marketing organizations collaborate, communicate, innovate, evolve and most important of all SUSTAIN! One side you upload a cool YouTube video and the next thing you know you’re pulling our hair out or blowing smoke out of your ears as to why you haven’t got enough views.
As we look forward to 2018 in a month, (New year, new me). Here are a number of marketing trends that are poised to make an impact in the marketing space both, offline and online.
INTEGRATING MARKETING INTO CUSTOMER LIFECYCLE
It is important to keep track of every customer in today’s world. From customers intent to purchase to customer satisfaction. This is going to be more important than ever to help define & track the most relevant communications and experiences for different customer journeys.
Source: Smart Insights
QUANT MARKETING IN THE LIMELIGHT
The rise of quantitative marketing is upon us all. Big companies like Unilever and KRAFT previously relied on marketing soft skills are now changing the playbook in the tech world and building data-science teams to collaborate and work hand in hand with their marketing teams.
IN CAR ADS ARE TAKING STORM
With the advent of self-driving cars, Waymo fleet of self-driving cars has 3 million miles and simulated over 1 billion miles. Uber recently ordered 24,000 Volvo SUVs to get the latest self-driving tech. Even the Tesla Model S, X and 3, the Audi A8 and the Mercedes S-Class can also be called self-driving cars.
AI & AR TAKES OVER THE SPACE
With tools like Intercom and Drift, marketers can use artificial intelligence powered live-chat tools to communicate with customers. Many companies like Facebook, Snapchat, LEVIS are investing in AI as it’s the most important piece of marketing that can bring about awareness of a brand and take it to newer heights. Apple too has betted big on Augmented Reality with its new iPhone 8 and iPhone X. Brands are experimenting with AR to bring sponsored content in the palm of customers.
VISUALIZATION IS MORE IMPORTANT THAN EVER
Amidst the amass of things found on the internet today, from kitten videos to mobile reviews, to DIY. Visualizations have impacted purchase decisions now more than ever. Video has made a deeper connection more than print ads. Therefore, customers make major decisions based on this. With time brands have capitalized on this and have made BIG money. From companies like Coca-Cola to One Plus to Apple.
Here are some crazy stats on that:
- YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
- 64% of consumers are more likely to buy a product after watching a video about it.
INFLUENCER MARKETING IS THE TOP CONTENDER
Nearly 95% of marketers who use influencer marketing believe it is effective. Instagram and Snapchat both have made the most out of this. Influencers creative compelling content that is organic in many cases. Even consumers for that matter prefer content that is “less staged” and more natural. Influencer marketing is the new advertising!
The unknown awaits us in the field of marketing as we wait for 2018. Maybe some of these predictions will fail, maybe some with see the light of day and serve the expectations of consumers. Nevertheless, I personally feel that the way marketing is changing the whole paradigm of how marketers and entrepreneurs interpret business, it will bring about a whole new change in the way consumers purchase products and take in information. Some of these are sure to go mainstream!