This article was originally published on AdWeek by Kristina Monllos.

Would you smoke a strain of weed based on the feeling you get from one of your favorite TV shows? That’s something Netflix tried to provide for fans this weekend with a pop-up dispensary in West Hollywood, Calif., to promote its new series Disjointed.

The streaming giant partnered with a dispensary, Alternative Herbal Health Services, or AHHS, to distribute 12 strains of marijuana based on 10 of its shows: Disjointed, Lady Dynamite, BoJack Horseman, Orange Is the New Black, Wet Hot American Summer: Ten Years Later, Mystery Science 3000: The Return, Arrested Development, Grace and Frankie, Chelsea and Santa Clarita Diet.

It’s important to note that Netflix didn’t technically sell weed, according to Jonathan Santoro, executive creative director of Carrot, the creative shop behind the activation. Santoro noted that Netflix partnered with the dispensary and had its lawyers work with the state of California and the city of West Hollywood to sort out how it could distribute weed. Though, the dispensary did sell 27 pounds (over 430 ounces) of the Netflix marijuana over the weekend.

“It was essentially a no-brainer to create a pop-up that truly distributed marijuana that we would curate,” Santoro said.

About six months ago, Carrot began working with the dispensary to curate the weed strains, giving them descriptions of feelings for certain shows and working from there to pair each show with a corresponding strain, picking indica strains to pair with lighter shows and sativa strains for more aggressive-feeling shows. Carrot also worked to redesign the layout and feel of the dispensary to make it look more like the one featured on Disjointed as well as the packing and branding of each of the weed strains.

For legal reasons, “Netflix or Carrot never physically touched the flower,” Santoro explained. AHHS handled the weed, packaged it and put that packaging in the packaging Carrot designed.

But how could Carrot be sure the strains felt like the shows it pitched them to feel like?

“I don’t know if I can legally answer that question, but it is fair to say that Carrot did the research necessary,” Santoro said.

Read the descriptions of the strains and see the packaging below:

Disjointed

The Omega Strain
Inspired by: Disjointed
Strain: Sativa Hybrid
An incredibly potent hybrid that brings the best of both worlds to your bong.

Eve’s Bush
Inspired by: Disjointed
Strain: Indica Hybrid
The perfect strain for getting in touch with your inner goddess, or scissoring with your bestie.

Rutherford B. Haze
Inspired by: Disjointed
Strain: Sativa Hybrid
A moving tribute in cannabis to our 19th president, this sativa can help you begin your own personal reconstruction.

Wet Hot American Summer: Ten Years Later, BoJack Horseman, Arrested Development

Camp Firewood
Inspired by: Wet Hot American Summer: Ten Years Later
Strain: Indica
A very chill indica that’s perfect for late nights around a campfire and taking it higher and higher.

Prickly Muffin
Inspired by: BoJack Horseman
Strain: Indica Hybrid
When you smoke this, it gets a little easier. But you gotta do it every day. That’s the hard part. But it does get easier.

Banana Stand Kush
Inspired by: Arrested Development
Strain: Indica
A fruity indica perfect in a bowl, vaporizer or big yellow joint.

Chelsea, Grace and Frankie, Lady Dynamite

Vodkush
Inspired by: Chelsea
Strain: Sativa
Don’t think of yourself as a stoner. Think of yourself as an advanced botanist.

Peyotea 73
Inspired by: Grace and Frankie
Strain: Sativa Hybrid
Blow a little courage into your mouth with this uplifting sativa hybrid.

Sassafrass OG
Inspired by: Lady Dynamite
Strain: Indica
An indica that won’t self-steam, but WILL give you the power of one thousand pug snorts.

Santa Clarita Diet, Orange Is the New Black, Mystery Science Theater 3000: The Return

Baka Bile
Inspired by: Santa Clarita Diet
Strain: Indica Hybrid
A cool and easy indica hybrid that’ll really ramp up your appetite.

Poussey Riot
Inspired by: Orange is the New Black
Strain: Sativa Hybrid
A sativa hybrid that’s great for, y’know, like, kicking it with somebody, talking, making mad stupid jokes, and not even wanting to go to sleep.

Moon 13
Inspired by: Mystery Science Theater 3000: The Return
Strain: Sativa Hybrid
A sativa hybrid from the not-too-distant future that’ll help keep your sanity, no robot friends required.

Wet Hot American Summer: Ten Years Later

Arrested Development

Chelsea

Mystery Science Theater 3000: The Return

This article was originally published on AdWeek by Kristina Monllos.

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