Stepping up their game, Instagram has revealed a new feature that lets users add a guest to live streams. Competing with other video broadcasting apps, Instagram is now focused on improving their video streaming services with the hope that this feature will attract users who want to build their presence on social media. The new feature also aims to encourage otherwise shy users to participate in live streams more often.

Any Instagrammer actively using this feature will have two circles set together in the stories section, as opposed to the one. Same as earlier, you’ll have the option to discard or save the video to stories.

This experiment started a year ago when they rolled out this feature to a smaller group and was part of a bigger and steady expansion of live videos. With this feature, you can not only engage your audience more but also add more value. Brilliant for debates and taking live interviews etc., this is indeed a positive change that will lead to bigger things.

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Rick is a Serial Entrepreneur, Writer and Head of Marketing at Passionate Marketers.