Let’s face it; voice assistants like Apple’s Siri, Amazon’s Alexa and Google Home are now all the rage across the globe. In fact, CIRP and VoiceLabs predict that we’ll see a surge in the number of these digital assistants in US homes to the tune of 30 million by the close of 2017. These figures, however, don’t take into account the far-reaching influence of voice assistants on smart devices.
That being said, with Alexa/Echo and Google Home now a staple in many American homes, it has become crucial for marketers to figure out actionable ways to market to these robots. That’s right – digital assistants have become an inherent part of the marketing scene. And they are shaping our lives in many ways.
Siri, Alexa and Google Home Current Use In Daily Life
Digital assistants have gained increased traction with many homeowners simply because they make everyday chores and actions effortlessly easy. Current dominant use cases encompass playing audio content or music, controlling smart-home gadgets, checking weather updates, and operating kitchen timers to name a few.
Siri, Alexa and Google Home Future Use In Daily Life
With changing consumer needs and constant breakthroughs in technology, there’s certainly plenty of things in store for voice assistants. As it stands, business services such as shopping online, booking travel, and event tickets, and branded digital content represent a small minority of usage and offering today. Nonetheless, these uses and offering, too, will change soon. Of more significance, however, is that marketers can now advertise their services and products to digital assistants. What a great leap and milestone in digital marketing, right?
How Advertisers Can Promote Their Products to Voice Assistants
Marketers can harness the potential of voice assistants in myriad ways to spruce up their marketing campaigns:
1.Optimize for Voice Searches – This is of vital importance to content marketing. In essence, marketers are making their content more-friendly to conversation-like, full-sentence searches.
2.Push Content to Consumers – Marketers can take advantage of voice assistants to offer consumers tips, ideas, and tutorials on their products via Echo and Google Home.
3.Offer Ways to Shop for Products: Pizza vendors, for instance, can provide a nifty way via digital assistants to place orders, returns, and so forth.
4.Educate and teach consumers on how their products work.
Wrap-Up: Forecasts show that more than $US12 billions of advertising spend globally, per year, will be devoted to digital assistants by 2021. It’s now more important than ever to join the voice assistant marketing bandwagon.