This article was originally published on 60secondmarketer by Jamie Turner.

Most people think of social media as a good customer acquisition tool. In other words, they believe that their social media posts drive new leads to their businesses. Unfortunately, that’s not entirely accurate.

Rather than using social media as a customer acquisition tool, you should use it in the way I’ve outlined on the short, 60-second video below. Find out what I’m talking about by hitting “Play” below. And if you’d like to see more videos like this when they’re uploaded, just hit the subscribe button on my YouTube channel here.

Thanks.

This article was originally published on 60secondmarketer by Jamie Turner.

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