Anyone who has gone through the process of setting up a business knows that it is no easy task. After years of building connections and “networking” instead of socializing, you’ve finally built a name for yourself.
Yes, building your brand takes years, if not decades. Not to mention oodles of invested effort and money. That’s why it’s paramount, now more than ever, to stay on top of your online reputation. After all, this is the digital era, and your brand can take a huge hit even from the slightest disrepute online.
Online reputation management, is something that – no matter what the company size – no one can afford to miss out on. If you want to stay ahead of the pack and keep your brand intact, you need to monitor and spruce up your online reputation proactively.
How? Keep reading for our top five tips on proactively improving your online reputation.
1. Track your social presence and reputation
Right from the outset, you need to stay on top of monitoring what people say about you, your brand, products, and services. What to monitor boils down to where your business is at present. Collecting feedback in the form of after sales customer service is a great way to achieve this. What are people saying about your goods and/or brand on social media, message boards, forums, and review websites like Amazon, Etsy, Google, and so on? You should also think about your blogs; the comments that feature will be handy when it comes to checking our mentions and getting a feel of what the online world thinks about you.
Even better, there are nifty tools that can help you monitor mentions of your company, products or brand. Be sure to use a turn-key tool for best results.
2. Learn to Build Genuine Relationships by Saying “Thank You”
Never underestimate the power of a Thank You when it comes to improving online reputation. Whenever you find a positive comment online, see to it that you appreciate it. Your little show of gratitude should be personal, heartfelt, and sincere for your audience to appreciate it. By doing so frequently, you’ll not only build a robust network and relationships but also paint your brand or image in good light. It’s an incredible way to spruce up your online reputation.
3. Join Relevant Forums and Communities
Establish yourself as an authority in your industry or niche. This way, you can offer genuine advice and learn from others as well. This sets you apart as an industry thought leader, and encourages healthy competition among your peers. Your willingness to learn from others, in many ways, will also humanize your brand.
4. Work with Influencers
If you’re looking to create a good buzz around your brand or products, it’s crucial to work with people with a strong positive online reputation. It offers a three-prong benefit
- It increases your credibility,
- Add a chance to cross-promote, and
- Expands your reach
5. Establish the Facts Online
The online community needs only a spark to start a raging fire. One that can tear through your brand quicker than you can say “damage control”. The unfortunate truth is that most of the negative online press usually stems either from incorrect facts, or plain old confusion about the facts.
Communication with your online community is a must to clear up misunderstandings. Effective dialogue, blog posts, FAQs, and so forth can be a life saver when it comes to nipping bad publicity in the bud.
And there you have it! These are just five of the several ways you can grow and promote your online reputation. With these handy tips, you can take your brand to the next level. What did you think? Is there a method you implement that we haven’t mentioned? Let us know in the comment section below.