When was the last time you used anything but a search engine to find something you needed? We simply go to search engine, type in our query and voilà, search engines like Google and Bing answer it all.

Google alone receives around 3.5 billion searches every day (yes that’s a billion with a B!), so there’s definitely no shortage of answers people are looking for. If you are a marketer or a business owner, we’re willing to bet that getting targeted traffic on official pages is always a priority.

Search Engine Optimization (SEO) is something that no small business can afford to miss out on. With recent algorithm updates from Google, your conversion rate can seriously be affected by the lack of focus on SEO.

But in the process of achieving targets, several SEO specialists fall victim to common mistakes that can be otherwise be avoided.

Some of the most common mistakes made by marketers are –

  • Not investing time in keyword research
  • Creating content that’s irrelevant to the user
  • Skipping the title tags and meta descriptions
  • Not having a mobile-friendly page
  • Not having unique content

1. Not investing time in researching keywords

Keyword research is the most important aspect of an on-page SEO. For a website to rank, focusing on keywords that are relevant to your business is of utmost importance.

Tip – While building your keyword list, think about it from the user’s perspective. Second to competitor analysis, this can really help you nail the right keywords.

2.Creating content that’s irrelevant.

Creating content for the sake of stuffing keywords will no longer get the job done. Not only does it put the reader off, search engines will also penalize sites that adopt such strategies.

Tip – In collaboration with the first tip, as long as you’ve invested time to research keywords and have thought of topics that your target audience will want to read, you should be good to go.

3. Skipping the title tags and meta descriptions.

Just having a good content with the targeted keywords will not fully help the page to get ranking. Title tags and meta descriptions are as important as the content is. These optimizing factors are considered by the search engines while crawling your website.

Tip – Keep the title tags and the meta tags within the required character count and make sure they are as relevant to the content as possible.

4.Not having a mobile-friendly page.

While developing a website a marketer has to take into consideration to make a mobile-friendly page. It’s about the quality of the website and particularly for a mobile device engagement.Google and other search engines can recognize when a page isn’t user-friendly.

Tip – Make your page responsive to any screen size. In a world where everything is mobile, it may be the deciding factor of when someone chooses you, over a competitor.

5.Not having a unique content.

For a website to stand out from the competitors one must have a unique content and that should have the essential keywords as well. Well written content grabs the reader’s attention and will drive traffic to your page by the sheer interest it garners.

Tip – Stay up to date with the latest trends. Be in the know of what your audience is searching for. Tools like Buzzsumo are a great help while trying to achieve this.

SEO is the core part of any content marketing strategy today! It’s easy to make a number of mistakes but by getting to know about the different challenges others have experienced we can avoid them in our content marketing strategy!



About Author

Preeti specializes in covering brands, marketing innovation and consumer trends.