PPC or pay per click is a kind of online advertising campaign that could greatly improve your site traffic and ROI/sales. If done right, you can attract more visitors than you can imagine and their flow will even continue to grow even after your PPC campaign ended. With that in mind, I’m pretty sure that you are very eager to know how to create a killer PPC campaign.
One of the most important part of PPC campaign and also the most challenging part is choosing the correct keyword. Understanding what people search on search engines and understanding your product further can help you decide what kind of keywords you need in your PPC campaign.
Keyword Match Types
Before we delve deeper into creating your killer PPC campaign, you need to understand the keyword match types. There are three different keyword match types and they are broad match, exact match and phrase match.
- Exact Match – a campaign with exact match keyword will be shown to users that will use the exact same phrase on a search engine. For example, if your campaign uses the exact match keyword “how to create a killer PPC campaign”, and a user entered “how to create a PPC campaign,” your ad will not be shows because the user search lacks the word “killer”, if the user added the word “killer” on his/her search phrase at the exact location, then your ad will be shown. For example, we actually advertise for a client of ours brand name “server mania“. This helps us lock down our own brand name using exact match KW.
- Phrase Match – much like exact match, but it your ad will still be shown even if you’re the user’s keyword contains additional words, so long as your keywords are included and are in exact order. For example, your phrase match keyword is “good PPC campaign” and the user enters “how to create a good PPC campaign that will sell”, your ad will still show up because it contains your phrase.
- Broad Match – this is generally one of the easiest way of getting ad impressions and clicks because you don’t have to predict your user’s keywords. Your ad will be displayed as long as there’s a word or combination of words that appears on the user’s input. However, this is also one of the riskiest type. People will see your ad and click them, you pay for the click, but they really didn’t found what they were looking for and just left your site. What happened? A wasted money and opportunity. However, it can have a positive side effect, that user knew that your website existed and if they found something quite interesting or if a friend of theirs are looking for something that’s in your site, you may gain more traffic and ROI; an indirect effect of your PPC campaign. Therefore, use this type with great caution and planning.
Killer PPC Campaign Tips
Actually, you can easily create killer PPC campaign if you understood those keyword match types. But, I’ll give you some pointers to help create a powerful PPC campaign.
- Use short words
- Be concise and clear
- Use CTA such as “But Now”, “Get it while it lasts”
There are so many terminologies, jargons and techniques used in the world of internet marketing. This can be a very confusing world to get into and internet marketers, website owners and online businesses might be a bit intimidated to enter the world of Search Engine Optimization. That’s what we are going to tackle in this post.
Before we delve deeper, we are going to discuss the meaning of those three letter acronyms in the title. CRO stands for “Content Rate Optimization”, PPC for “Pay per Click” and SEO for “Search Engine Optimization”. These three are almost interconnected to one another as utilizing one of them usually affects another.
Let us begin with the simplest of all, the PPC or “pay-per-click”. This is a method of internet marketing in which advertisers pays a fee every time a user clicks on their ads. This is a way to buy visits to your website. One of the most popular way of doing PPC is via search engine advertising. This allows users to bid a placement in the search engine’s sponsored links, which always appear at the top. PPC can be a great way to increase revenues and site visitors. When a visitor clicks on our ad, say, that costs $3, and then it generated a sale of $300 then we’ve made a hefty profit.
This one is an acronym that stands for Search Engine Optimization. This is an alternative method to PPC, but this one is a technique used to gather organic visits, while PPC generated visitors are called as paid visits. With search engine optimization, you are not going to pay anything, unless you hire search engine specialists. In addition, SEO requires more effort than PPC because you will have to go through your whole website, from contents, search ranking, codes and links.
This one stands for Conversion Rate Optimization. This is a method of creating an experience or a landing page with the goal of increasing the percentage of visitors that converts into a customer. Paired with one of the two above, this is the second step needed to make sure that all of your efforts and hard work in setting up your PPC or SEO campaign pays well. In order to create an effective conversion rate optimization, a well-written content, good web design and excellent call to action are some of the keys.
Using either SEO or PPC then CRO can lead to excellent results. Combining the three can even intensify your marketing effort and success. These three things are essential and if you do them right, you can easily earn six figures a month depending on your niche. All you need is patience and you’ll be on your way to success.
If you want to become a search engine specialist, then you must have the understanding of some of the most common SEO terminologies or jargons that are commonly used in the workplace. The same thing applies if you are an aspiring web owner or if you want to maximize your online business. Even if you’re just a writer, web blogger or a simple website owner who wants to get noticed online, learning these essential SEO terminologies will put you several steps ahead of your competitors.
Here are some of the most important SEO terminologies that are proven useful for any levels of SEO expertise or curiosity.
This is a way to make a webpage redirect to another webpage when visited by anyone. That means humans and robots. Whenever you change a web address of a page, always apply a 301 redirect. This type of redirect is also known as a “permanent redirect”. This ensures that people who linked or bookmarked the page/content will be redirected to the new one.
This is an acronym for the search engine results page. The SERP is the page presented to you after doing a search query on a search engine. This is a very common terminology that you’ll hear the most.
This is an HTML tag, which is represented by <title>. If you know the very basics of HTML, you knew these. They are very important because they appear on SERP. They are the ones that appear on browser tabs too. This tag helps both users and search engines understand the webpage.
This is also an HTML element and is represented by <meta> tag. Its purpose is to describe in summary, the contents of a webpage. Though it doesn’t affect the ranking directly, this is still a great way to convince users to click your links instead of a competitor’s in a SERP.
This is the user’s query input on a search engine. Each webpage should be optimized depending upon the target keyword that it wants to dominate. One keyword example is “books”.
Long Tail Keyword
This is almost the same as the keyword, but this one is much longer, more often a phrase. If “books” is a keyword, “cheap books for sale” is a long tail keyword. It generally has a higher CTR because they have more qualified searchers.
This is used for links that you don’t want to endorse or those links, which doesn’t have any SEO credit that’ll be passed to another. Never use a Nofollow attribute if you want to do internal linking.
This is a number 0-10, assigned by Google to a website or webpage. This indicates how good your overall SEO is. This is an algorithm that constantly changes.